Are you a glass artist looking to attract the attention of high-class art gallery like Galerie Le Royer, then you should continue reading this post because it is just perfect for you? The writing comes from the experiences I have had with different artists.
Many years ago, I started to think about why artists get reluctant talking to galleries. I quickly realized that most of them were unsuccessful since there is not enough information explaining the best strategies. Lack of sufficient information could lead to the following mistakes:
#1: Presenting an inconsistent body of work
Artists normally love and desire their freedom. They desire to experiment, enjoy a challenge, and desire variety. Every good thing, unless whenever you are presenting work to a gallery. The work which you plan on presenting to a gallery has to be unified. It does not need to be formulaic or repetitive, however, it should present you as a very consistent artist with a very clear vision.
#2: Creating insufficient work for sustaining gallery sales
Most artists develop marketable work, both in too low quantities that could make gallery relationship stay viable. Most successful artists are steadily in the studio creating artwork. You might get stunned to know the results of some recent survey I just conducted.
I asked artist the number of brand-new works they developed in the last 12 months. Painters answered that on an average they were developing 53 pieces every 12 months, Glass artists 500, Sculptors 31. A gallery owner wants to be confident that you will replace the sold art very quickly and also maintain high quality. So, you need to make sure you are not missing that.
#3: Delivering portfolios in a format which is not convenient for gallery review
Often the portfolio is your only way to show your work to the gallery owner. Portfolios which are poorly formatted are hardly viewed. Your portfolio should be simple, concise, accessible, and informative.
25 years ago, getting a portfolio formatted was easy. A portfolio was either seen as a literal portfolio with photos and sheet protectors, or a slide sheet. The choices have multiplied. Pdf file? CD? Digital and hardbound photo-book? Email? Which of these formats is the best? None! Actually, each has its own drawbacks which limit effectiveness. So, you need to know the best format to present your portfolio to the gallery.
